In response to the Brighton and Hove City Council ‘Bin-it’ brief, the challenge was to increase the use of bins around specific locations in Brighton.
The Beach Hut Bin is developed around a report of the 'Cowbins recycling project' in New Cross Gate, Lewisham, that observed a 61% increase in the yield of rubbish collected when painting bins in a cow print pattern.
I decided to apply this train of thought to the bins on Brighton seafront, by applying stickers to them which made them appear like the iconic beach huts Brighton is famous for. Litter left on Brighton beaches is a huge problem, caused largely by the huge influxes of day travellers coming to use the beach in the summer. The weekend of 18-19 of August 2012 is well known for its production of 23 tonnes of rubbish collected from the Brighton beach.