Lekbutik Lavendel is a small independent toy shop based in Jarna, Sweden. They are committed to only selling toys which are eco-friendly, sustainable, organic and preferably local. Being a stand-up member of their community means a lot to this small but strong minded company. With this in mind we decided it was important for us to communicate their values through the design, we went with a much more handmade feel, making many hand drawings for both the branding and imagery. As is quite popular in Nordic countries, we went for a neutral pastel colour palette.
Being a toy shop we also had to implement eCommerce functionality into the site, so we worked with Lekbutik to create and decide on a catalogue of products we thought would be successful.