In response to the Brighton and Hove City Council ‘Bin-it’ brief, the challenge was to increase the use of bins around specific locations in Brighton.
The Beach Hut Bin is developed around the idea of making an iconic bin design that visually stands out from its environment while still fitting into its context.
Beach huts have long been associated with Brighton yet in recent years they have diminished, and the main sea-front is now populated by large bin units. In creating a bespoke lid and applying vinyl sticker transfers to the existing bins they are transformed into a fun and visually striking piece of communication design very much in tying with Brighton’s ethos.
Additionally the stickers are tagged with Augmented videos providing a story of what happens to the rubbish after it is collected, and reasons it is beneficial to recycle.